ABOUT ME | Thecreativesol

ABOUT THE CREATIVE SOL

With the degree, Bachelors of Fine Arts, Jessica Montesano graduated from Pratt Institute in 2011. She has been working in communication design for the last thirteen years. Jessica is an experienced art director, illustrator and graphic designer who has worked in print, web and social. She began her career as a graphic designer and progressed to becoming an art director for brands like Arm & Hammer and Villeroy & Boch. Jessica’s art direction created industry-defining work across all media channels. She developed and managed photo shoots, and used her illustration skills to create compelling animated gifs. Her illustrations and designs have been on T-shirts in Urban Outfitters, TV, and billboards in Time Square.

Jessica has worked for many different types of companies, both big and small. She has worked in different environments and locations. Each of these experiences have taught her the importance of a hard work ethic, attention to detail and adaptability. She is constantly gathering research on new trends and seeking inspiration because she thrives on being able to create love and beauty for any organization she works for. Jessica believes in using change to her advantage by looking at every day as a new opportunity to learn. She loves what she does and is eager, friendly and passionate about sharing that with the world.

Work Experience

May 2020 - present
ART DIRECTOR

• Help define the creative scope, goals, and deliverables for clients.
• Lead, execute, plan and develop standards for branding, paid/organic social media campaigns, promotional and marketing communications for print and digital platforms from creative conception to completion.
• Maintain a thorough knowledge of Client’s business, and develop positive, productive relationships with all members of each team.
• Demonstrate leadership qualities as evidenced by ability to inspire and motivate client/teams, facilitate great thinking, and encourage positive change.
• Present & lead all pitches. Providing concepts to clients by means of innovative presentations.
• Ensure designs and content reflect consistently and relevant, inclusive & positively on brand.
• Organize and attend photo shoots, including prop styling and on-shoot direction in collaboration with clients and their goals.
• Ability to manage multiple projects and utilize best practices.
• Monitor performance of campaigns, focusing on engagement and potential re-targeting.
• Work within client budget.

May 2018 - May 2020
SENIOR GRAPHIC DESIGNER

• Create compelling, timely digital and email experiences that address company’s strategic needs in support of the creative team.

• Design new, innovative and scalable email layouts, templates and aesthetics in partnership with Project Managers, B2C, B2B and Brand Management teams.
• Evaluate performance and apply learnings into future designs with Project Managers, B2C, B2B and Brand Management teams.
• Work within schedules and budgets while managing own workflow from concept to execution.
• Ensure the level of excellence in all creative work produced and executed is consistent, cohesive and stays on-brand.
• Research and keep abreast of latest interactive technology, developments and trends in the digital and email landscape as well as evaluate suitability for the brand.

• Create compelling, timely digital and email experiences that address company’s strategic needs in support of the creative team.

• Design new, innovative and scalable email layouts, templates and aesthetics in partnership with Project Managers, B2C, B2B and Brand Management teams.

• Evaluate performance and apply learnings into future designs with Project Managers, B2C, B2B and Brand Management teams.

• Work within schedules and budgets while managing own workflow from concept to execution.

• Ensure the level of excellence in all creative work produced and executed is consistent, cohesive and stays on-brand.

• Research and keep abreast of latest interactive technology, developments and trends in the digital and email landscape as well as evaluate suitability for the brand.

November 2017 - May 2018
ART DIRECTOR

Lead in creative concepting sessions in an effort to deliver industry-defining work across all media.
Design elements that reflect a brand aesthetic and appeal to its appropriate audience (B2C or B2B).
Conceptualize, develop, manage and execute compositions of photo shoots.
Manage requests to ensure all graphics and content are developed and published on time, securing external support when needed, and work with eCommerce and partner agencies to ensure campaigns are activated and ended as scheduled.
Collaborate with eCommerce Manager to monitor data and trends to develop copy, CTAs, subject lines and graphics that improve email engagement, revenue generation and customer loyalty.
Work with the Vice President, Digital Strategists, Producers, eCommerce Manager and Account Team members to develop strategic and creative solutions that meet those goals.
Translate concepts into fresh, cutting-edge and effective visual designs for digital, social, mobile and traditional media channels while leveraging existing assets and/or creating/sourcing new ones.